How Website is the core of Digital Marketing. And all the important aspects of a website that you need to know.

Let us tell you one thing... You may be good at imagining things. But in this case, you can’t even imagine getting into digital marketing without having a website. Think of a real store, a shop, a café or a restaurant. Just like these. A website is a place where you knock in. Or click, or hammer the ‘enter’ button (that is so satisfying).

Practically, a website is the place where most of the people will land on looking up for your business. Whether it’s to get information about products or services, to make bookings or purchases, or to get contact details.

In digital marketing, we commonly say a website is the heart and soul of it.

The website is something which reflects your company on the Internet.
This is the most important part of your business because it tells everything about your business for e.g. the services you are providing, your contact details, the projects you have completed etc.
Before you set your very first website, you must know about domain name and web hosting.
Sounds familiar? 
Here is a quick description.

A domain is the address of your website. Apparently, the first step to start a website is to register a domain. And you'll be the owner of that particular domain name. Domain name is definitely intangible. It is a string of characters that give your website an identity (yes, a name, like human and businesses). For example,
All domain names are unique. This means there can be only one in the world. You cannot register a name once it is registered by others.

Web-hosting, think of it as a house where you store all your stuff; but instead of storing your clothes and furniture, you store computer files (HTML, documents, images, videos, etc) in a web host.
More often than not, the term “web hosting” refers to the company that rent out their computer/servers to store your website and provides Internet connectivity so that other users can access to the files on your website. For most cases, these hosting companies will handle server maintenance work, such as backup, root configuration, maintenance, disaster recoveries, and so on.

Time to move ahead!

Well! We think it’s plausible to lay down the basic content of a website, what a general website consists of.

Homepage - When we open a website, the homepage is the very first page that we see.

About - In the about page the whole description is written about the company, Like the date of establishment, story behind it, the lifespan of the company, achievements so far etc.

Services - Services provided by the company is mentioned for e.g. if it is an advertising agency *ahem like us so the services will be like social media marketing, qualified lead generation, website development etc.

Projects Completed - In this section we mention the work that we have already completed so that the client gets to know about the quality of the projects we do.

Contact details - Here the address of the company and contact number, email is mentioned.

Although, websites all over the internet do vary from each other like there are Personal websites, E-commerce websites etc. People often experiment with their websites, with the appearance, aesthetics, content and what not.

Hey, just look at it!

Ever wonder about why do you frequently visit the websites that you go on a daily basis? Despite all the things ‘appeal’ is a massive factor here. The “Design.” You can please people’s eyes with your design.

With the brilliance of the design, you can gather visitor’s attention, Channelize the soft corner of emotions (If you’re fantastic at it).
You can make your visitors feel excited, engaged, and even inspired by the visual design of your website. It is highly manipulative, to the point that it may turn visitors into customers.

Where’s the meat at?

Take two slices of bread, spread some mayonnaise on it. Would you call it a sandwich? No, of course not! Fill it with whatever you want. You will have to learn how to make a sandwich!

Raise the curtains, comes the Content!

Since inception, a lot has been said. But we only want to say that, with the right kind of content you can do wonders! Not only it will help you seize the attention of people visiting your website and helping to convert them into your customers. Furthermore, you can also optimize your content to rank better on search engines.

All in all, you need a website for digital marketing. Like a fish needs water to live!

The right #digitalmarketing agency can be like an extended marketing department.

Just want to state that marketing, just like any other thing in the world has a vast history of evolution itself. Relax! We’re not going to lay out some historical facts for you, which you’ll forget soon. Worse you could leave the page in a blink of an eye. Right, Free bird?

We’ve got a pin here, just to burst the balloon of believing that an in-house marketing unit can be as effective as a digital marketing agency!

In-house Marketing is not effective!

Perhaps, if you don’t think much. Then it could be a good idea to have it all under one roof!

The question here is how ‘efficient’ could it be to do so?
The in-house team requires continuous onboarding.
To hire a team of professionals, you must invest time, money, and effort in developing a training program. Whether you have employees read blogs and watch training videos, attend a conference or seminar, or pay a senior marketer to advise the new hires. Even then setting up an efficient internal marketing engine can be a difficult task that sucks up a vast amount of resources. Furthermore, the only way to scale up is to hire more employees.

The experience is something which should be written in bold letters here. Because it sets you apart from everything!

They don’t have the tunnel vision.
Some in-house marketers struggle to think objectively about their brand, which makes it incredibly difficult to truly get in the heads of their audience.

A fully functional digital marketing agency has a team of well able performance driven individuals. They possess expertise and precision! An agency is highly efficient, keeping in mind the various forms of content.
At Valens advertising agency
  • We provide a dedicated writer.
  • Designer and account manager.
  • And stay constantly in touch over the phone, emails, chat, and meetings.
It gets us the desired results on time. For all of our clients, respectively!

Before anything else you need introspection.

Understand your business and its need. In a rapidly changing world, nothing is stationary. Especially, your audience!

Take us for example. We comprehend the same values and principles, but are able to be objective and offer a different perspective, and provide a padded cushion to campaigns and generate results.

We at Valens advertising agency believe in providing, completely orchestrated marketing values to our client. And we do it by our heart. They treat us like a family member; we’re the one who’s always working though! All in all, we take pride in their joy.

As we narrate bits of our success stories, you can see a candid reflection of our client’s satisfaction in them as well.

If you’re willing to have a hassle-free experience, you know who to call!

Difference between digital and traditional marketing

Marketing is an important aspect of any business which you can never ignore. A wise entrepreneur will always set aside a separate budget for marketing alone. We live in a generation where a huge part of population is highly devoted to the online media, while another chunk does not yet know how to use the internet. This is where traditional vs. digital marketing comes into picture.

Let us understand the difference between traditional and digital marketing
Traditional marketing is using conventional modes of marketing which are prevalent since advertising and marketing was introduced. This includes
- Flyers and billboards
- Newspaper
- Radio
- Television
- Print ads in magazines or journals

Digital marketing is the online mode of marketing which is increasingly becoming popular in our global village. It is only obvious that the era of internet will have its influence in every realm of life. This includes:
- Social media marketing on platforms like Facebook, Instagram or Twitter
- Content driven marketing or Blogs
- Paid pop-ups
- Lead generation to the website
- Click bait links for viral content

Digital vs traditional marketing
Digital marketing channels are much more than social media. It involves blogging, videos, podcasts, mobile, social media, digital analytics, and managing digital marketing through tactics such as account-based marketing and customer relationship management (CRM). A lot of people consider digital to be just another channel, but the savvy, modern marketer knows that digital is a unique method of communicating with your prospective and current customers. Digital marketing provides personalisation, flexibility to switch media and instant tracking and analysis to make data driven decisions.

Traditional marketing, on the other hand has some advantages like it is simpler to apply, reaches the local target audience, door to door promotion and handing out flyers encourages people to show genuine interest. Traditional marketing methods can have a strong presence and often a wide reach since they reach audiences who aren’t that internet savvy, benefiting brands heeding to reach a larger public. Though traditional media continues to serve a purpose in building brand awareness, digital marketing seems to be edging out traditional channels.

The best marketers have a clear picture of how each asset or tactic supports their goals. While some believe that digital marketing is a better spend, having a true understanding of both traditional and digital marketing and a goof analysis of online vs traditional advertising, will certainly get your brand where you want it to be.

Why is content essential in digital marketing?

A tight knit digital marketing strategy consists of many different elements. Right from social media to search engines it can be difficult to know where you would really like to focus your attention.There are a lot of elements that one needs to take care of.

One of the most crucial elements is content. Content not only helps you build a trust in your brand but also to connect with your target audience. It acts as a fuel fed to the marketing techniques. Naturally, it's important to give attention to what you want to say.

Some of the major reasons as to why content is essential in digital marketing are:

1. To educate your target audience
It is very important to let the audience know that they have made the right choice by opting for your brand or service. Content will help them know what all options does your brand provide. This can be done via various means like blogs, articles, product pages or thehome page of your website. This content should have more business and offering driven approach. It should also help you solve the problems of the customer.

2. Content acts as a fuel to SEO
Search engines are available to answer all queries that anyone has. Which in turn means, that optimizing content for the relevant searches can help you generate leads. However, SEO revolves around keyword, placement, back links & your website visitors, the content on these pages is your fuel. Without content all this can be meaningless. Content creation and SEO should always go hand-in-hand. With some great content you may see it's not very difficult to be on top of the page. If the target audience is engaging with the content, you may say that your strategy is successful.

3. Social media strategies are content driven
Social media is one of the most powerful tools that is being used today. Social media helps you connect directly with the audiences. Also, you can gain more visitors on your website, where you can collect their information, bringing them into your sales funnel. The social media strategy should leverage a high quality of content which brings in value to the target audience. Content is crucial for developing strong connection but we also need to remember that the audience wants information that they can connect to.

Content is an important part of our day to day life. Quality content drives traffic and conversations. It cannot be ignored, especially when you make a digital strategy. Content is a rather necessary element to demonstrate your brand’s integrity and gain your audience’s trust. 28% of B2B and 30% of B2C marketers say that content marketing highly contributes to business goals.

With social media at my fingertips, do I really need a website?

Ever ask yourself, “why do I need a website when I can just use social media to promote my business?” It’s a great question that is asked more often than you’d imagine – “Website vs Social media”, which is best for you?

Website vs Social Media.

When it comes to social media, besides being “free” to get a business page setup, there are also millions of people on the platform looking to interact with you. When used correctly, this allows you to grow a following faster than you could elsewhere. So, why would one consider building a website when you could use these social media platforms to market your business online?

Check this out: 81% of people research a business or service on the internet prior to making a purchase decision. That’s 25.92 million people searching for businesses online. Yet, 46% of business owners listed “Business currently doesn’t need one” as their #1 reason for not having a website.

We understand the reasons why you might resist building one for your business: “I’m not tech savvy”, “they’re too expensive”, “I don’t have the time.” The reality is, you don’t need to be tech savvy for getting a website. Getting one for your business can be cheap and easy, and to make it simpler for you -  not having one is costing you time and money.

Why does your business need a website?

1. Your site communicates with customers 24 hours a day, 7 days a week, 365 days a year.
Even when you aren’t at work, your website is. Your customer can get to know you and your products at their convenience. It is better than passing out your business card to thousands of people.

2. 100% control of your online presence. 
What would you rather prefer?

- Setting up shop in someone else’s store (without lease)
- Own or a lease a dedicated space for your business

The first option leaves you at the mercy of the store owner reducing your control over the business. With second option you have total control over your situation.
The same is true for having a website that you control, rather than building your online presence solely on a social media platform.

3. Business value
Have you tried getting a business loan recently? It’s not easy, but if you try and the bank manager asks to see your website, you better have a pretty good one. It doesn’t just stop with the bank; the perceived value of your business without a website will be lower in everyone’s eyes – especially your customers.

4. Instant credibility
The 21st century consumer is a skeptic. In fact, 56% of people stated that they won’t trust a business without a website. Having a website instantly boosts your credibility as a legitimate business.

First impressions count, and website allow you to make a very strong impression with a well-designed introduction for your business.

Find us anywhere you go.
We don’t mind you sending us a messenger or tweet once in a while.
Connect with us socially and over email or phone.
Our Iphone X no is: 7028 056 553

Aim to be the Best Digital Marketing Agency

We are a group of creative strategists out to create a digital revolution. Valens is synonymous with powerful strategy, creative ideas and concepts which are handled by a set of innovative professionals. Our goal is simple, to get the best ROI for our clients. We believe in market strategies that generate strong impact through Digital marketing, brand identity design, AD networks and events.

In case you are curious about our name: Valens means creative, valens means strategy, it means everything associated to do with advertising and apparently, there was " A great Roman Emperor" by that name, too. All you need to know is, we are one of the top advertising agencies with over half a decade experience in digital marketing, print advertising, website development and event management.

Its simple: Advertising is a result driven industry and we make sure we deliver ROI based campaigns. All our staff is in-house with no outsourcing whatsoever. We have been in the industry for only 5 years, but like they say “Wisdom… comes not from age, but from skill, perseverance and learning”
P.s. we might have altered that quote a little bit!

Every business has competition and we understand better than everyone. Thus are team of designers, writers, digital marketeer’s and managers work creative to put you on the map. Our unique creative catch the end user attention our content makes them curious our marketing campaigns deliver results and our managers make sure the clients are content throughout the journey.

Find us anywhere you go.
We don’t mind you sending us a messenger or tweet once in a while.
Connect with us socially and over email or phone.
Our Iphone X no is: 7028 056 553

Why is trekking is always a good idea?

Trek is all you need this monsoon 2017

The mountains are calling and I must go!

Imagine sleeping peacefully by the sound of cascading waterfall, the melody that nature hums at night beneath a blanket of millions of twinkling stars and waking up to sunrise and witnessing the orange rays painting the blue sky.
What might appear like a romantic scene from Dharma productions are actually priceless joys that trekking offers you.

"What are men to rocks and mountains?" Jane Austen said it all.

Trekking is a wonderful experience:
one of its kind that your Friday's new release or you Sunday shopping can never offer you.
It's a joyful activity that involves ascending mountains of high altitudes on wild terrains with the purpose of exploring and enjoying the scenery.

Trekking is always a good idea:
Always! It is fun and frolic. It gives you a chance to be more close to nature. It welcomes you with open arms with its lush green fields and waterfall accommodating flora and fauna unknown to you, undertaking a journey through big boulders, small boulders, slippery boulders and all kinds of boulders, slipping and laughing at yourself, laughing and slipping again.

Trekking life lessons:
There is no other thing that teaches you vital lessons as much as trekking does. It teaches you the significance of a positive attitude and the will to overcome obstacles no matter how big they appear to be. It instills the quality like determination, faith, socialization, adjustment and patience in you.

Trekking is self satisfaction:
The immense happiness you receive after reaching your destination makes you feel like YOU ARE ON THE TOP OF THE WORLD. Literally! And makes you forget about your blisters and shoe bite. The scenic 'top' view works as a remedy to your exhaustion and brings you serenity.
Sitting in tranquility, seeing the sun say goodbye, birds flying back to their homes, fireflies dancing, the moon and the stars declaring authority over the sky won't let you be the person you were before you started trekking. I won't blame you if you feel like a poet or a philosopher here.
So what are you waiting for?

Trekking is a lot more things which you can only experience when you shall embark this journey !

So ditch all your weekend plans. Pack your bags, tag your friends along and go for trekking. It's always a good idea! Always!
So whose is in?

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