Difference between digital and traditional marketing

Marketing is an important aspect of any business which you can never ignore. A wise entrepreneur will always set aside a separate budget for marketing alone. We live in a generation where a huge part of population is highly devoted to the online media, while another chunk does not yet know how to use the internet. This is where traditional vs. digital marketing comes into picture.

Let us understand the difference between traditional and digital marketing
Traditional marketing is using conventional modes of marketing which are prevalent since advertising and marketing was introduced. This includes
- Flyers and billboards
- Newspaper
- Radio
- Television
- Print ads in magazines or journals

Digital marketing is the online mode of marketing which is increasingly becoming popular in our global village. It is only obvious that the era of internet will have its influence in every realm of life. This includes:
- Social media marketing on platforms like Facebook, Instagram or Twitter
- Content driven marketing or Blogs
- Paid pop-ups
- Lead generation to the website
- Click bait links for viral content

Digital vs traditional marketing
Digital marketing channels are much more than social media. It involves blogging, videos, podcasts, mobile, social media, digital analytics, and managing digital marketing through tactics such as account-based marketing and customer relationship management (CRM). A lot of people consider digital to be just another channel, but the savvy, modern marketer knows that digital is a unique method of communicating with your prospective and current customers. Digital marketing provides personalisation, flexibility to switch media and instant tracking and analysis to make data driven decisions.

Traditional marketing, on the other hand has some advantages like it is simpler to apply, reaches the local target audience, door to door promotion and handing out flyers encourages people to show genuine interest. Traditional marketing methods can have a strong presence and often a wide reach since they reach audiences who aren’t that internet savvy, benefiting brands heeding to reach a larger public. Though traditional media continues to serve a purpose in building brand awareness, digital marketing seems to be edging out traditional channels.

The best marketers have a clear picture of how each asset or tactic supports their goals. While some believe that digital marketing is a better spend, having a true understanding of both traditional and digital marketing and a goof analysis of online vs traditional advertising, will certainly get your brand where you want it to be.

Why is content essential in digital marketing?

A tight knit digital marketing strategy consists of many different elements. Right from social media to search engines it can be difficult to know where you would really like to focus your attention.There are a lot of elements that one needs to take care of.

One of the most crucial elements is content. Content not only helps you build a trust in your brand but also to connect with your target audience. It acts as a fuel fed to the marketing techniques. Naturally, it's important to give attention to what you want to say.

Some of the major reasons as to why content is essential in digital marketing are:

1. To educate your target audience
It is very important to let the audience know that they have made the right choice by opting for your brand or service. Content will help them know what all options does your brand provide. This can be done via various means like blogs, articles, product pages or thehome page of your website. This content should have more business and offering driven approach. It should also help you solve the problems of the customer.

2. Content acts as a fuel to SEO
Search engines are available to answer all queries that anyone has. Which in turn means, that optimizing content for the relevant searches can help you generate leads. However, SEO revolves around keyword, placement, back links & your website visitors, the content on these pages is your fuel. Without content all this can be meaningless. Content creation and SEO should always go hand-in-hand. With some great content you may see it's not very difficult to be on top of the page. If the target audience is engaging with the content, you may say that your strategy is successful.

3. Social media strategies are content driven
Social media is one of the most powerful tools that is being used today. Social media helps you connect directly with the audiences. Also, you can gain more visitors on your website, where you can collect their information, bringing them into your sales funnel. The social media strategy should leverage a high quality of content which brings in value to the target audience. Content is crucial for developing strong connection but we also need to remember that the audience wants information that they can connect to.

Content is an important part of our day to day life. Quality content drives traffic and conversations. It cannot be ignored, especially when you make a digital strategy. Content is a rather necessary element to demonstrate your brand’s integrity and gain your audience’s trust. 28% of B2B and 30% of B2C marketers say that content marketing highly contributes to business goals.

With social media at my fingertips, do I really need a website?

Ever ask yourself, “why do I need a website when I can just use social media to promote my business?” It’s a great question that is asked more often than you’d imagine – “Website vs Social media”, which is best for you?

Website vs Social Media.

When it comes to social media, besides being “free” to get a business page setup, there are also millions of people on the platform looking to interact with you. When used correctly, this allows you to grow a following faster than you could elsewhere. So, why would one consider building a website when you could use these social media platforms to market your business online?

Check this out: 81% of people research a business or service on the internet prior to making a purchase decision. That’s 25.92 million people searching for businesses online. Yet, 46% of business owners listed “Business currently doesn’t need one” as their #1 reason for not having a website.

We understand the reasons why you might resist building one for your business: “I’m not tech savvy”, “they’re too expensive”, “I don’t have the time.” The reality is, you don’t need to be tech savvy for getting a website. Getting one for your business can be cheap and easy, and to make it simpler for you -  not having one is costing you time and money.

Why does your business need a website?

1. Your site communicates with customers 24 hours a day, 7 days a week, 365 days a year.
Even when you aren’t at work, your website is. Your customer can get to know you and your products at their convenience. It is better than passing out your business card to thousands of people.

2. 100% control of your online presence. 
What would you rather prefer?

- Setting up shop in someone else’s store (without lease)
- Own or a lease a dedicated space for your business

The first option leaves you at the mercy of the store owner reducing your control over the business. With second option you have total control over your situation.
The same is true for having a website that you control, rather than building your online presence solely on a social media platform.

3. Business value
Have you tried getting a business loan recently? It’s not easy, but if you try and the bank manager asks to see your website, you better have a pretty good one. It doesn’t just stop with the bank; the perceived value of your business without a website will be lower in everyone’s eyes – especially your customers.

4. Instant credibility
The 21st century consumer is a skeptic. In fact, 56% of people stated that they won’t trust a business without a website. Having a website instantly boosts your credibility as a legitimate business.

First impressions count, and website allow you to make a very strong impression with a well-designed introduction for your business.

Find us anywhere you go.
We don’t mind you sending us a messenger or tweet once in a while.
Connect with us socially and over email or phone.
Our Iphone X no is: 7028 056 553

Aim to be the Best Digital Marketing Agency

We are a group of creative strategists out to create a digital revolution. Valens is synonymous with powerful strategy, creative ideas and concepts which are handled by a set of innovative professionals. Our goal is simple, to get the best ROI for our clients. We believe in market strategies that generate strong impact through Digital marketing, brand identity design, AD networks and events.

In case you are curious about our name: Valens means creative, valens means strategy, it means everything associated to do with advertising and apparently, there was " A great Roman Emperor" by that name, too. All you need to know is, we are one of the top advertising agencies with over half a decade experience in digital marketing, print advertising, website development and event management.

Its simple: Advertising is a result driven industry and we make sure we deliver ROI based campaigns. All our staff is in-house with no outsourcing whatsoever. We have been in the industry for only 5 years, but like they say “Wisdom… comes not from age, but from skill, perseverance and learning”
P.s. we might have altered that quote a little bit!

Every business has competition and we understand better than everyone. Thus are team of designers, writers, digital marketeer’s and managers work creative to put you on the map. Our unique creative catch the end user attention our content makes them curious our marketing campaigns deliver results and our managers make sure the clients are content throughout the journey.

Find us anywhere you go.
We don’t mind you sending us a messenger or tweet once in a while.
Connect with us socially and over email or phone.
Our Iphone X no is: 7028 056 553

Why is trekking is always a good idea?

Trek is all you need this monsoon 2017

The mountains are calling and I must go!

Imagine sleeping peacefully by the sound of cascading waterfall, the melody that nature hums at night beneath a blanket of millions of twinkling stars and waking up to sunrise and witnessing the orange rays painting the blue sky.
What might appear like a romantic scene from Dharma productions are actually priceless joys that trekking offers you.

"What are men to rocks and mountains?" Jane Austen said it all.

Trekking is a wonderful experience:
one of its kind that your Friday's new release or you Sunday shopping can never offer you.
It's a joyful activity that involves ascending mountains of high altitudes on wild terrains with the purpose of exploring and enjoying the scenery.

Trekking is always a good idea:
Always! It is fun and frolic. It gives you a chance to be more close to nature. It welcomes you with open arms with its lush green fields and waterfall accommodating flora and fauna unknown to you, undertaking a journey through big boulders, small boulders, slippery boulders and all kinds of boulders, slipping and laughing at yourself, laughing and slipping again.

Trekking life lessons:
There is no other thing that teaches you vital lessons as much as trekking does. It teaches you the significance of a positive attitude and the will to overcome obstacles no matter how big they appear to be. It instills the quality like determination, faith, socialization, adjustment and patience in you.

Trekking is self satisfaction:
The immense happiness you receive after reaching your destination makes you feel like YOU ARE ON THE TOP OF THE WORLD. Literally! And makes you forget about your blisters and shoe bite. The scenic 'top' view works as a remedy to your exhaustion and brings you serenity.
Sitting in tranquility, seeing the sun say goodbye, birds flying back to their homes, fireflies dancing, the moon and the stars declaring authority over the sky won't let you be the person you were before you started trekking. I won't blame you if you feel like a poet or a philosopher here.
So what are you waiting for?

Trekking is a lot more things which you can only experience when you shall embark this journey !

So ditch all your weekend plans. Pack your bags, tag your friends along and go for trekking. It's always a good idea! Always!
So whose is in?

Ever thought of Social Media Marketing quality and its continual improvement?

We will not get into the “social media marketing benefits and “why social media advertising is important” zones, as you would have stumbled upon such articles/blogs millions of times by now.

Lets go beyond of what bare minimum everone is doing. Lets see if you are maintaing and improving the quality of your Social Media Marketing endeavours.

You may have gone beyond the basic checklist
  1. Having an account on social media site(Facebook, Twitter, etc)
  2. Certain number of posts/blogs being done on regular intervals
But there still persists manyconcerns which deserve sincere attention:
Ø  Whether right plans were developed and agreed?
Ø  Whether the execution is exactly being done as per the plans?
Ø  Whether the right audience was identified and for them, if right and engaging content was created?
Ø  Whether proper Social media monitoring and measurement was done?
Ø  Whether fine tuning/course correction (very very necessary) was done on the basis of above results?

PDCA Cycle
The above activities can be easily summarised into 4 stages/phases that are part of basic quality management system popularly referred to as P-D-C-A cycle. PDCA stands for Plan, Do, Check and Act & it is sheer common sense!!!
But lot of folks falter there too.

Especially in this chaotic era where everyone is trying to imitate what majority of competition is doing.That’s where many social media marketing and advertising initiatives go wrong.

Let take a look at a snapshot of how this cycle looks like.

It is very important to remember that more the iterations of this cycle, more is the improvement and more marketing yield.

Valens has required experience to manage and execute all this 4 stages and has done facilitated clients through many many iterations.

But what if you want to engage Valens in only one or two certain stages?
Here is how it can work…..
  1. Valens media strategistscan help you ‘PLAN’.
  2. If you are already done with planning, Valens will ‘DO’ (execute) it effectively.
  3. Lets say if you have decided to run your socail media campaigns on your own, Valens’ team can ‘CHECK’ (evaluate) if execution or even planning is sound.
  4. Lets say you have done all the 3 stages on your own and want to engage Valens in 4th stage to ‘ACT’.

 It is never too let to go to experts, if you are determined to stay in the game!

Experiential Marketing

People relate things through their joys and sorrows.. Fun and frustrations they experience
- Anonymous
What is it ?
Experiential marketing is a perfect way of providing a tangible experience for the consumer by interacting with the brand.

It is sometimes also referred to as Engagement Marketing. The words 'experiential' & 'engagement' clearly suggest creating an experience for the target consumers by engaging them with the brand/product/service

How it works:
It may entail of different formats like small events, interactive roadshows, concerts, FB live with brand ambassador/celebrity etc. It also goes on taking form of Event marketing but shouldn’t be confused with event management.
It involves creating a small event where consumers are invited either much before the event in planned manner or at times targeted at walk-in consumers at a certain public place. Interaction with brand with minimal or no ‘talk’ apart from instructions/moderations by understated anchor.

Example :
Valens for one of it customer’s brand Star Refined edible oil, arranged for Food & Health Carnival for females in Mumbai and Pune. Participating ladies were requested to use to used Star Oil, to cook various dishes. In addition to this , participation prizes were given away.  The experience was captured in various ways(Feedback video, Feedback-signature-wall, Live Tweets, FB Live , Instagram).

After effect:
It is very possible that the individuals who come for such 'experience' of your brand , walk away with its taste, color, feel and other essential features and it becomes unforgettable for them for life. And this indeed is true, that these elements get intertwined with joy & amusement they must have felt through.

Why it’s a big thing these days:
  • Emotional Connect is very high
  • Relatively Inexpensive as compared to Tele & Print me
  • Word of mouth is its biggest strength
  • Addresses audience which may be sceptical of Digital Marketing & Social Media Marketing

Valens deeply believes in the core philosophy of Experiential Marketing and has knack of directly engaging consumers; inviting and encouraging them to participate in the evolution of a brand or a brand experience, using various methods of Experiential Marketing & event marketing.

P.S. : This concept should not be confused with Event Management and Event Promotion. Nonetheless Valens has expertise in these domains too.

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